Are you ready?
Because I want you to pay attention.
This is the beginning of something.
Do you have time to improve your life?
Do you have precisely 30 seconds
for a word from Accutron Watches?
The watch appears bottom third.
The second hand moves with a fluid sweep
and above it-- "Accutron Time."
You go into a business meeting.
Is there food in your teeth? Ashes on your tie?
And you've got nothing to say.
The meeting is boring, but you can't be.
But you're wearing an Accutron.
This watch makes you interesting.
It's a boardroom. It's black and white.
We hear light traffic. No talking.
We just see our man, you, late 20s,
shaggy with a youthful cowlick, but in a suit and tie.
This is a businessman staring at his watch
as muffled conversation swirls around him.
Now we just hear the electronic hum.
Omm-mm.
He stands up and the faces come into view.
A couple of white-haired men
and a contemporary who looks like Steve McQueen.
You shake hands and "Steve McQueen" gets a look at your watch.
We hear the first words.
"Is that Swiss?"
Now we're in color
and it's a little interview for the two of them
while the other men look, outlining the benefits of this watch.
It is Swiss. It is accurate.
It is the height of design and technology.
"Accutron. It's not a timepiece.
It's a conversation piece."
Wow, Freddy.
That's a home run.
Actually, it's kind of an end run.
That is not what I expected.
There's a nice way to say that
and there's the way you just said it.
Well, it's really good.
They're going to resist that black and white thing.
Yeah, but nobody's done it. Not that I know of.
"Accutron, it's time for a conversation."
It's not as dramatic and it hides the benefit.
I don't know. It sounds more elegant to me.
Yes?
You wanted me to tell you when it was five minutes
until the status meeting.
Thank you, Shirley.
So, I'll see you next week.
I'm gonna have another cup of coffee.
You really put the "free" in freelancer, don't you?
Ahem. Hello?
Hello, Daddy.
Oh.
How are you, honey?
I'm well.
I thought I'd catch you before you went to the office.
Right.
I'd like to have brunch Sunday morning.
Sure. That'd be nice.
I'll bring vodka. We'll have Bloody Marys.
No, in a restaurant.
How about the Plaza? They have vodka.
It'll just be me.
Sounds touching.
10:30. Bye-bye.
Bye, honey.
I feel like we really got somewhere last night.
Hello, Dawn.
- Gentlemen. - The team is here.
Fire when ready.
How long is this meeting?
That depends on you, doesn't it?
Who do we have here? Gladys Knight and the Pips?
That's very hip, Lou.
- Should I get the door, Lou? - Yes, Nurse.
So, how is everybody today?
Ready for your routine checkup?
Just open your mouths and say "ahh."
Gentlemen.
Get me those brand reviews.
It's a deadline, knuckleheads!
You know what it says to me?
It says you don't care.
And anybody who doesn't care doesn't have to work here!
And you do not have the weekend!
- I can come back. - No.
Clara, can I get a buttered roll, please, from the lobby?
Yes, of course.
Come on in.
What are you holding?
It's Avon. You said you wanted to see me.
How many accounts do I have?
Well, it's all of them.
It feels like more.
I'm walking into this office every day and I barely get ahead of things
before I get Bob from Detroit around noon
and Pete from LA around 2:00.
Is this Avon related,
or did you just need someone to hand you a tissue?
I have no real help except Torkelson, who's Cutler's guy.
And I think he's making Clara nightly.
- That's juicy. - He can have her.
The point is Butler Footwear just hired a new head of marketing
and if I meet with him, it's a demotion.
You're head of accounts. He'll think he's important.
That's what it looks like to him.
But to Charles Butler Jr., it looks like I'm only as important
as his head of marketing.
If I have no underlings, I'm useless.
Have Roger or Cutler meet with him.
That's two dumb ideas. You're not listening to me.
This is a hierarchy. Do you understand that?
Tell him I couldn't make it at the last minute.
I'm having dinner with Jerry Lewis or GM or somebody.
No, don't mention other clients.
Certainly.
I appreciate your confidence in me.
- Make him go away.
I have your roll and I have Bob Benson on the line.
You see this? I don't have time to take a crap.
And last but not least,
any news from the Motor City?
Chevy XP collateral is scheduled to go to press Monday.
- Hallelujah. - But we don't have approved copy.
We don't even have a name for it.
Dang it.
Chevy graphics people keep telling me
there's a "Chevy way" of doing things.
- And money is no object. - Get it in writing.
You didn't pick an angle for Accutron.
Wow, is that today?
Sure, I did. Dawn, what did I say?
"Just in time to be on time."
That wasn't one of the choices. I think that was a digression.
How about "Accutron is accurate"?
That was one of the choices, I'm positive.
"It's time for a conversation."
I think that one's more finished.
And I think you're putting me in a position of saying
I don't care what you think.
Why would you put something in front of me
that you don't want me to pick?
Because you told me to give you two ideas.
You apparently only gave me one.
Last week I gave you 30 choices and you told me to bring you two.
That's the way we do it.
♪ Well, my pad is very messy ♪
♪ And there's whiskers on my chin ♪
♪ And I'm all hung up on music ♪
♪ And I always play to win ♪
♪ I ain't got no time for loving ♪
♪ 'Cause my time is all used up ♪
♪ Just for sitting around creating ♪
♪ All that groovy kind of stuff ♪
♪ But I'm a man, yes, I am ♪
♪ And I can't help but love you so ♪
♪ Oh, no, no I
♪ But I'm a man, yes, I am... ♪
I like your car.
Your flight was late. We don't have time to go home.
One quick dinner, and the rest of the weekend we're alone.
So let's go.
♪ All engrossed in mental chatter ♪
♪ Knowing where our minds are at... ♪
I can't move the seat.
♪ Just how strong our wills can be ♪
♪ I'm resisting all involvement ♪
♪ With each groovy chick we see ♪
♪ I'm a man, yes, I am ♪
♪ And I can't help but love you so ♪
♪ Oh, no, no ♪
♪ I'm a man... ♪
Where should we start, DDB or K&E?
- Surprise me. - Oh, hey.
Well, hello there.
Why aren't you brown?
- It's January in LA, too. - That's no excuse.
Oh, Moira, can you remind me to pick up
two dozen bagels before the end of my trip?
Aha.
So, the missus misses New York.
No, they are for Pete. Nan loves California.
Aren't you done with your adventure?
You know how many times I've come down here looking for fun?
Isn't Lou fun?
Lou's great. We just miss you.
Why don't you move St. Joseph's back another day?
You'll still have time to catch up.
You can come to the inauguration with me.
I'm supposed to take Sterling, but say the word, I'll jettison.
Moira, let's start with Chevy.
You're really going to work?
Pencil him in for tomorrow.
That's what I've been saying.
I know. Okay, Ira. I've got to go.
Hello, Alan.
I'm sorry, I think I'm a little early.
First actress ever to say that.
You look wonderful, honey.
- Don Draper, this is Alan Silver. - Don't get up.
The husband is a matinee idol.
I told you.
Don, I want to get one thing out of the way.
Know that it was important to me
that you know the man your wife is spending so much time with.
I assure you, it's greed and nothing else.
I feel completely at ease.
My partners in New York promise a lot of things to girls
when they come West.
They passed off a lot of dogs.
But your girl is something.
I mean, she's the kind of girl who's gonna shine for the network
in her callback for the "Bracken's World" pilot.
What? Get out of here.
I will not.
I thought the guy hated me.
But his boss loved you.
I'll say one thing about this girl,
she evokes strong feelings.
I feel like I just ate a bag of butterflies.
Let's celebrate.
Young man.
Let me get a bottle of French champagne
for my French TV star here.
I can't believe it. When is it?
Wednesday, 9:15. We can hold off on fixing your teeth.
Obviously I jumped the gun on that.
Okay.
What network?
NBC.
Such great news, honey.
Look at you two.
You're my favorite couple.
- Mr. Barnes? Wayne? - That's me.
I'm Joan Harris from SC&P.
Should I tell them that we're ready for a table?
Maybe we should wait for Ken.
Please, sit.
- What can I get you? - I'll have a Coke.
Two Cokes.
I'm so sorry.
Ken was called away on an emergency
and rather than risk cancelling on someone so important,
he asked that I stand in.
Look, I must be crazy to be disappointed.
I'm sure you had a hard time keeping this seat empty,
but this conversation is best for Ken.
Tell me about your new position.
Head of marketing.
That's not just new for you, that's new for Butler Footwear.
They pay me to think about the four Ps--
price, product, place, and promotion.
- Thank you. - That's a smart way to think about it.
I have a degree in business.
It's not a science, but we try to make it one.
Advertising is just a small piece of the marketing mixture
and it might be more effective if it's better integrated
into our business.
So are you thinking about bringing
one of our account executives into your office?
Actually, I'd like to move all our advertising in-house.
It does sound like the conversation is getting bigger than the two of us.
There's someone above you and someone below you
and everybody's buying everybody dinner.
Wouldn't it be cheaper for Mr. Butler to just walk down the hall?
SC&P's relationship with Butler Footwear
is very important to our company.
And I think you're being shortsighted about our value.
Well, I was hired to be bold.
And I'm prepared to make my recommendation.
Forgive me, but my wife will he excited
to have me tuck the kids in at least once this week.
Certainly, I just--
could you hold off on your recommendation a few days
so that you can at least have the dinner you thought you were having?
Sure. Pleasure to meet you.
You as well.
Excuse me.
Could I get a splash of whiskey in this?
I'll get the bag. You go sit down.
Take a quick look.
Then I want to turn off the lights so you can see the view.
I like what you did with it.
I love it.
But my next house is gonna have a pool.
Our next house.
Are you sure you don't want to move into a more populated area?
It's like Dracula's castle up here.
They're far away, Don.
It's just what happens to the sound in the canyon.
I'm scared, but I don't want to turn the lights back on.
I'm a little dizzy.
I just-- l need to keep walking just for a second.
Oh!
I'm sorry.
I'll make it up to you tomorrow.
Get some rest.
Don, honey.
Please don't flick any cigarettes off the balcony.
I don't know how, but everyone says
they can tell where the fire starts.
Don?
I love my scarf.
I thought with the convertible, you'd need a few.
It's 9:00 and I have to get to class.
You want me to drop you at the office?
No, I'll take a cab.
Just don't work all day, okay?
And don't rip the ads out of my magazines.
Stan, you want coffee?
What are you doing here?
I'm just catching up on all the work that's been going on.
Looks good. Lou, he's--
Yes, absolutely.
- So... - I have a lot to do.
Stan, do you want any coffee?
- Yes. - What?
He said yes.
Stan!
You don't have to make me any. I'll he out of here in a minute.
Hey, Ted. Good to see you.
Hey, Stan.
I thought you'd be tan.
Well, you're in an office here, you're in an office there.
What's the difference?
You know what?
I'm just going to get my work and get out of here.
Good to see you guys.
None of this seems related to coffee.
Buck up, chief.
I'm fine. It's fine.
You look good.
You look well, too.
Iced tea.
You really branched out into a new environment.
I did discover it in a homesick moment.
I flew back New Year's Eve after a week with my brother
and Christmas with Tammy and my in-laws.
Sat at the counter by myself
and immediately felt divine.
I'll have a Brooklyn Avenue.
It's a pastrami with the coleslaw right on the sandwich.
Two of those.
Believe it or not, Brooklyn Avenue is a street in East Los Angeles.
The New Yorkers here, they brought as much as we need.
But the bagels are terrible.
Where are you living?
I have an apartment by the tar pits.
It's one bedroom, but it's two stories.
Must have quite a view.
The city is flat and ugly and the air is brown,
but I love the vibrations.
You not only dress like a hippie, you talk like one.
What have you been up to?
Keeping busy. You sign anything out here?
Yeah.
The first week I signed H. Salt Fish and Chips.
Four stores.
Didn't Roger make an announcement?
I wouldn't know.
Oh, of course.
Listen, you know if it was up to me, you'd be back there already.
How's Ted?
I noticed you timed it so that you'd be out here while he was back there.
I came to see my wife.
Yes, of course.
I've been meaning to look her up.
It's incredible, but he's sour.
Maybe he doesn't like the sun.
Last weekend, middle of January,
Sunkist sent us out to the groves
and I picked an orange right off the tree.
It's 75.
There's snow on the mountains.
Ted sat in the car with the door open writing on a pad.
It's good, isn't it?
So although Beverly Hills has the patina of show business,
it's really just accountants, lawyers, and dentists.
And you can walk to lunch, although I don't.
Very nice.
So this is the chamber of horrors.
And then that's my office.
Well, wonder who that could be.
- Hello there. - Bonnie Whiteside.
This is Don Draper.
Bonnie's a real estate agent.
She's helping me find the ideal pad.
What, and leave the tar pits?
It's cute, but he shouldn't be renting.
Those are some nice-looking properties.
Where are you living?
I told you, honey, Don's bicoastal.
I wanted to be by the ocean, but my wife rented a house in the hills.
- Great view. - City or valley?
I don't know.
Well, when you're tired of commuting,
give me a call.
Don't get excited, Don.
She turns it on for everyone.
Ooh!
Professor Podolsky?
Mrs. Harris, I presume?
I appreciate you meeting me on a Saturday.
Well, the price is right and the company looks interesting.
What exactly is the company, by the way?
The client is in footwear.
Shoes, women's.
The new head of marketing wants to cut costs.
I get it.
It's 20 degrees out there and the kids are in sandals.
Lowering overhead is not a bad idea.
Is that where you'd start,
keeping in mind "the four Ps"?
Do you have an MBA?
No, but their head of marketing does.
These kids.
Believe me, Rockefeller didn't worry about "the four Ps."
Still, I'm going to need an argument
and I think it's going to need to be more technical than that.
I mean, if they're not quitters, it makes more sense
to diversify their lines or open foreign offices.
How much to get an analysis like that in writing?
Well, let's see if you have anything to trade.
This is a business school. Doesn't money work here?
I'm doing an advertising research study.
I wanted to know what percentage of your clients
work on fees versus commission.
Oh.
Well, when I started working,
my goodness-- 16 years ago,
all of our clients were on commission.
We started discussing a fee-based model three years ago.
Now we're at 50-50.
I don't know if you can answer this,
or even understand it,
but what is the difference?
Actually, I can answer that.
You're going to need another pad.
Hello.
You frying bacon?
It's in the coq au vin.
And I made bread pudding with blueberries in it for dessert.
Any wine left or did the chicken drink it all?
I picked you up a bottle.
Better.
I think you have the wrong address. I don't know--
Fellas, why don't you put it over there?
Over where? It's huge.
By the window. There's a wall. That's where it goes.
- Thank you very much. - You've got to sign.
Thank you.
Why did you do that?
- You have an antenna on the roof? - It's huge.
It's the way they make them now.
How's it gonna look, Don?
You know, everyone I know here is starving.
You're going to be on TV.
Don't you want to watch yourself in living color?
Don't jinx me.
I didn't know an expensive gift would upset you.
You're not here long enough for a fight.
What are you doing up so late?
My mama said to tell you the toilet's clogged.
Well, she's not supposed to flush things down it.
She'll know what I'm talking about.
My mama said some people just throw it out the window,
but she's not gonna.
You got to fix it.
I'm sorry, Julio, but l just got home from work.
It's Saturday. Why you got to work?
You got to fix it!
You could ask nicely. That might work better.
- She said to yell at you. - Why?
Because you don't listen.
I don't understand her!
Here. This is yours. It's a gift. Good night.
What is this?
Let's go to bed.
Hey.
Yes?
We haven't celebrated.
Oh, I didn't know if you wanted to.
I do.
Let me brush my teeth.
Hold on.
Are you okay?
I'm just--
I don't know why I feel nervous.
About this?
About everything.
Don't.
Good morning.
How much time do we have?
I'm on the red-eye.
I hate this.
We have the rest of the day.
I know.
I'm sorry, but I have to get back to work.
Hello.
They saved all the construction for Sunday.
It's okay, Daddy. Catch your breath.
It's so good to see you.
Sweetheart, being summoned makes me nervous.
No, everything is wonderful.
Can you give us a minute?
To the fear of an ambush.
To being together.
What the hell are you up to?
I just wanted to see you
and tell you that it's been too long and that...
well, when all is said and done,
I forgive you.
That's beautiful to hear.
Because I forgive you, too.
No, Daddy.
I forgive you.
And I forgive you.
All of your transgressions...
abandoning Mother,
making me ask for money,
your intermittent interest in Ellery.
I don't even care that you smell like incense
or have any thoughts about your current, quote, "state of affairs."
I-- I simply forgive you.
You want me to say I'm sorry?
Because I don't agree with all that.
Where the hell is this coming from?
Well, if you must know, I've been searching.
And with a little help, I've come to understand
that anger can be vanquished by love.
Are you going to church?
Not in any way you'd understand.
- What do you want from me? - Nothing.
You can't make it better.
So now we're just supposed to eat eggs Benedict?
I would love that.
Good evening.
Evening.
Thank you.
Do you want a sleeping pill?
No, thank you.
You know what?
Me either.
I'm sorry. Don't tell me you enjoy flying.
I fly a lot.
And I'm always hoping I was seated next to,
well, someone like you...
instead of a man with a hairpiece eating a banana.
But why would I expect anything else?
You can blame Madison Avenue for that.
Ladies and gentlemen, this is your captain speaking.
Where were you? I was worried.
I thought we hated all things domestic.
You sound uptight.
Man walks in, obviously having tied one on,
woman says, "Where were you?"
Kind of establishment.
Why are you being so mean?
Move over.
Oh, Christ. Move him over, too.
Is that my vest?
If you were with someone, I don't care.
You know anyone's welcome in this bed.
I just want to get some sleep.
I'd like to put this on, but vanity is preventing me.
You want me to wear mine so I don't see you?
This is nice. I usually sleep alone.
What about the man that gave you that ring?
He passed away.
A year ago, actually.
I was--
he wanted his ashes scattered at Pebble Beach.
How was that?
I failed.
It's a very popular spot for such things.
Apparently, they don't want another sand trap.
I ended up at his second choice.
Disneyland.
Really?
- Have you ever been there? - I have.
Where is he now?
Tom Sawyer Island.
That's probably a popular destination, too.
Yes, they were very vigilant.
It took some doing.
How old was he?
He would have been 50.
So, much older?
He worked fast, too.
What happened to him?
He was thirsty.
He died of thirst.
His company sent him to a hospital.
I went with him.
I was supposed to be part of the cure somehow.
And all I did was observe.
I thought he was really getting better.
Then a doctor told me he'd be dead in a year.
All of them would be.
I'm gonna close my eyes now.
Ladies and gentlemen, good morning.
Despite our best efforts, we're still stacked up,
but it looks like we're two away.
I think that we'll begin our descent in 15 minutes.
Sorry, l think I dozed off.
You have a few more minutes.
If I was your wife, I wouldn't like this.
She knows I'm a terrible husband.
How long have you been married?
Not long enough.
I really thought I could do it this time.
- Did she kick you out? - No.
She doesn't know that much, but she knows.
Well, if she doesn't know, you should just keep it that way.
That's what people do.
I keep wondering...
have I broken the vessel?
If you did, what can you do about it?
It's done.
I bet I could make you feel better.
I bet you could.
There's a car waiting for me. I can give you a lift.
I'm sorry, but I have to get back to work.
Your tenant Mrs. Rodriguez called again about her toilet.
She was hard to understand, but I think she said
she's calling the alderman.
Ugh.
Call my sister Anita and tell her to get Gerry
and his friend the plumber up there.
- Shouldn't I just call Gerry? - No.
Anita can ask her husband, I can't.
- Good morning, ladies. - Good morning.
- How was your weekend? - Peachy. Cut up some firewood.
I'm sorry about last week.
You're right that I shouldn't have suggested something I didn't like.
I never gave it another thought.
Well, I did and I realized that Freddy's original idea
was the best, but I didn't do it justice.
What are you doing? I already said yes.
“Accutron,
it's not a timepiece, it's a conversation piece."
Forget it.
- Morning. - Morning, Lou.
This is actually a big idea.
Why are you making this so hard?
Open the door and walk in.
You do not need to parachute in through the ceiling.
But I don't mind. I just want to give you my best.
I don't know, Peggy-
I guess I'm immune to your charms.
Can I get some coffee?
Good morning, Clara. Is Ken in yet?
No, he's on the plane.
As soon as he lands, I need to speak with him regarding Butler.
Good for you. Mr. Butler is coming in this week.
What?
Get Wayne Barnes on the line-- now.
Mr. Barnes on line three.
Joan?
- You already set a meeting? - Good morning.
I took you seriously, but you didn't take me seriously.
Look, I know you're fighting for your job, but don't get emotional.
I'm fighting for your job.
Okay, well, I appreciate it, but don't worry about me.
- I'll be fine. - Are you sure?
Let's talk about your in-house advertising agency.
You think you can go into a network or a newspaper
with your checkbook and get the space we get
when we deal with them every day with 30 clients?
You will be competing against us,
not against other shoe companies.
We both know the shoe business is going to decline
for some time in the future.
If you make a bold move now,
that decline will be your responsibility.
What are you gonna do then?
You can only fire us once.
So what am I supposed to do?
I already set the meeting.
Cancel it.
No, I'm asking you,
what do I do?
Tell them we cancelled the meeting.
We need more time to present a revised media strategy.
- Yes. - Good.
I'm still expecting to meet with Ken.
I'll follow up on that today.
You'd better.
Did you tell him to prepare more boards for Accutron?
- Do you want to do it? - No, I want to do it.
- I don't know what I did. - Get out of here.
He may be in the art department, but he reports to me.
We already have boards for "Accutron is accurate."
You know that's a loser.
I think if he could see both of them, he'll change his mind.
Or at least let us show both to the client.
Let it go, baby. It's dead.
No, l just don't think he's given it the proper thought.
You're telling your boss you think he's stupid.
Well, I'm tired of fighting for everything to be better.
You're all a bunch of hacks who are perfectly happy with shit.
Nobody cares about anything.
No one wants things to be better, I got it.
I'll just stand out here all by myself.
We find ourselves rich in goods, but ragged in spirit--
reaching with magnificent precision for the moon,
but falling into raucous discord on Earth.
We are caught in war wanting peace.
We're torn by division wanting unity.
We see around us empty lives wanting fulfillment.
We see tasks that need doing...
- Come in. - ...waiting for hands to do them.
You know I'm breaking a rule here.
I haven't had one of these sausages since I quit.
If this makes me have dreams about beer,
I'm gonna be mad at you.
Oh, no, no, no. Come on.
I should be paying you.
You want that balcony door open? It's freezing outside.
Peggy went bananas for your Accutron work.
Of course she lifted her leg on it.
Also, I swang by J. Walter Thompson,
thinking there was an emergency with our copy for 7-Up.
- You want a sweater? - Nah.
Turns out they're looking for help on Oscar Mayer.
You are making quite a name for me out there.
Bologna? Hot dogs? It's moms and kids either way.
Why don't you stop this Cyrano bit
and march your ass in there and get us both a job?
Because I have a job.
It's been two months.
Nobody's called, right?
I'm still being paid.
Well, they had Christmas without you.
The Super Bowl. Pretty soon it's gonna be Easter.
You know, I've been there.
You don't want to be damaged goods.
I tried to get a hold of you.
Why? I spoke to Clara. Thank you for solving that problem.
I bailed it out, but I think it's irreparable.
It's only a matter of time before we lose it.
Every account man who's ever come into my office has said that.
But they haven't all left one of these.
- Oh. - Stay out of my office.
Sorry.
I dozed off.
Well, Jimmy says he'll be back in the morning.
He needed a part.
Oh, you've got to be kidding me.
It seems silly for you to go all the way out to Brooklyn and come back.
It won't take long this time of night.
Are you sure?
I don't like Anita there alone in the house.
Of course.
- See you in the morning. - Okay.
♪ Set me free, why don't you, babe? ♪
♪ Get out my life, why don't you, babe? ♪
♪ You really don't want me ♪
♪ You just keep me hangin' on ♪
♪ You really don't need me ♪
♪ You just keep me hangin' on ♪
♪ Why do you keep coming around ♪
♪ Playing with my heart? ♪
♪ Why don't you get out of my life ♪
♪ When seeing you only breaks my heart again? ♪
♪ There ain't nothing I can do about it ♪
♪ You know I need love ♪
♪ Set me free, why don't you, babe? ♪
♪ Talking about love ♪
♪ Get out my life, why don't you, babe? ♪
♪ You really don't want me ♪
♪ You just keep me hangin' on. ♪